Architectural Creativity for Automotive Activations in the Middle East

Brands require event and activation solutions that are both visually striking and quick to deploy. Showblock by Maestra, our newest product, was developed in response to this distinct need in the market for temporary structures that are both innovative and adaptable, yet can be assembled swiftly. The structures meet the market’s demands head-on, enabling automotive brands to create architecturally designed structures for events and activations efficiently.

The blend of quick assembly and aesthetic flexibility establishes Showblock by Maestra as the preferred choice for automotive showcases. Let’s talk about why that is.

Endless Design Possibilities

In stark contrast to conventional temporary setups, Showblock by Maestra marries the aesthetic finesse of permanent architectural designs with the practical flexibility and speed of modular installations. Crafted from superior materials, the structures adapt to support an array of layouts, themes, and designs, aligning with the automotive industry’s diverse needs.

The true value of Showblock by Maestra lies in its comprehensive customisability. The modular nature facilitates not just rapid assembly and disassembly but also allows for complete tailoring to specific event requirements. Whether you need an open-air feel, a semi-closed space, or a fully enclosed environment, the structures can accommodate. Options include clear span glass for uninterrupted views, a variety of colour schemes, different flooring materials, bespoke lighting solutions, advanced technology integration such as screens, and unique cladding and branding options. This level of customisation ensures that every aspect of the structure can be aligned with the brand’s identity, creating an optimal environment that showcases vehicles effectively and elevates the overall brand experience.

Transforming Automotive Events

The flexibility of Showblock by Maestra allows for each event to be tailored specifically to the needs and goals of the automotive brand, whether it’s unveiling a new model or celebrating a rich heritage. The structures have transformed events and brand activations around the region and have served as a foundation for numerous high-profile automotive activations.

Massive Display of 60 Structures for Icons of Porsche

Sixty Showblock by Maestra structures, in vibrant hues, were utilised to create various areas at the Icons of Porsche festival, showcasing their structural strength and versatility. These structures were strategically placed side by side and stacked up to three levels, demonstrating their unique capabilities. An impressive stage was constructed using twelve blocks, six on each side, with screens on each for an enhanced visual experience.

 

 

A standout feature of the event was the innovative two-level setup, where a Porsche car was dramatically displayed on the second tier, supported only by blocks at the sides. This created a striking entrance and highlighted the precision engineering and adaptability of Showblock by Maestra structures. This arrangement illustrated how the structures can be customised to create captivating automotive displays, effectively demonstrating their design and functionality to engage audiences.

 

 

Multiple Dynamic Displays at the Goodwood Festival

Showblock made a significant impact at the Goodwood Festival last year, showcasing the architecturally designed temporary structures that catered to prestigious automotive brands such as BMW, Aston Martin, Lanzante, and Castrol. The highlight was the BMW structure, which spanned over three floors, featuring a custom cantilevered roof and showcasing vehicles on every level. This structure not only demonstrated the versatility and aesthetic appeal of Showblock but also highlighted the use of high-end architectural materials such as multi-wall polycarbonate and clear span glazing, enhancing the overall presentation and experience.

The rapid installation time, as seen with the BMW display being set up in just two days, underscores one of Showblock by Maestra’s key strengths, demonstrating our ability to deliver quick and efficient assembly without sacrificing quality.

Ingenious Logistics for McLaren’s Roadshow

The roadshow spanned six countries, featuring two supercars safely transported in Showblock’s secure Blocks. This innovative approach ensured the vehicles’ safety throughout the journey, showcasing them in pristine condition at each stop.

This streamlined setup required only two Showblock crew members, thereby reducing on-site setup time at each location. The efficiency of the process allowed for quick transitions between locations, ensuring the roadshow maintained its momentum across each destination.

Sustainable Automotive Showcases

Sustainability is becoming increasingly important in the automotive industry, not only in vehicle production but also in brand activations. Showblock by Maestra addresses this need by offering reusable and adaptable structures that minimise waste and environmental impact. Unlike single-use setups, Showblock by Maestra structures can be dismantled, transported, and reassembled for different events, aligning with the environmental values of forward-thinking automotive brands.

Additionally, the materials used in Showblock by Maestra structures are selected for their durability and sustainability, contributing to a greener approach to event design. This commitment to sustainability enhances the brand image of automotive companies, demonstrating their dedication to environmental responsibility while providing an exceptional showcase for their vehicles.

 

The sustainability aspect of Showblock’s structures was notably exemplified by the Lanzante display, which is reused annually.

Bringing architectural quality to temporary structures, Showblock by Maestra poses as a solution to the gap in the market between large, impersonal tents and the intimate but less premium converted shipping containers.

 

Stunning Product Displays Beyond Showrooms

Showblock by Maestra is redefining automotive showcases, enabling brands to extend beyond traditional showrooms and reach audiences in outdoor and unique settings. This innovation affords automotive brands the flexibility to reveal their latest models in locations that directly engage their target audiences in picturesque outdoor areas.

The structures’ mobility and quick setup allow for rapid relocation of vehicle exhibitions to various outdoor scenarios, presenting a dynamic solution to traditional vehicle showcasing. The use of clear span glass within these structures offers vehicles protection while ensuring they remain visible and attractive to onlookers from a safe distance. This combination enhances the overall viewer experience, making automotive activations more engaging and secure.

Through these innovative solutions, Showblock by Maestra not only enhances vehicle displays but also fosters interactive experiences, strengthening the bond between the brand and its audience in outdoor setups.

Quick On-Site Assembly Through Prefabrication

The structures are pre-fabricated in our workshop, streamlining the on-site installation process and significantly reducing the time required for on-site assembly.

Prefabricating the structures ensures that each piece meets our high standards before it arrives on site, leading to quicker setup times. Clients are welcome to visit our workshop to view the build progress and assess the quality and detail of their structures before installation.

Prefabrication enhances the overall delivery process, ensuring that the automotive events and activations we support are not only visually impressive but also efficiently executed.

 

Automotive Scenic Build Experts

Alongside Showblock by Maestra, we have a dedicated team of over 100 experts across KSA and UAE, with extensive experience in creating impressive scenic builds for automotive events and activations. Whether you would like to use Showblock by Maestra structures for your events or have something built from scratch, we are here to support you.

With three fully-equipped production facilities across KSA and UAE, we are well-prepared to support automotive projects throughout the Middle East, ensuring high-quality builds that meet the unique needs and standards of each client. Our experience with automotive brands means we understand the nuances and requirements of presenting high-value vehicles in the best possible way. Whether it’s a product launch, brand activation, or an exclusive showcase, our team is equipped to deliver scenic builds that enhance the vehicles’ display and engage your audience effectively.

Driving Automotive Activations Forward

If you’re looking to elevate your next automotive event or activation beyond the conventional, explore how Showblock by Maestra can revolutionise your brand activations. Our dynamic and innovative approach breaks the mould of traditional setups, providing not just a backdrop but a comprehensive, engaging experience for your audience.

Let’s work on an impressive build for your next project. Click here to reach out to us.